Guest CRM with Behavior Segmentation

Guest CRM module that consolidates every reservation flowing through your SiteMinder account into a single unified profile: stay history, average basket, room preferences, dietary requirements, incident log, cancellation record and the exact channels each guest has used across the last five years. A behaviour segmentation engine builds dynamic audiences from stay recency, frequency, monetary value, channel-mix and package-attach rate. Every audience is exposed through outbound webhooks and can be piped to your existing email or messaging tool. Includes a lightweight loyalty programme (points on direct bookings, tier-based room upgrades, birthday offers) fully configurable per property. GDPR-compliant: registered lawful basis per data point, configurable retention windows, in-portal data subject rights fulfilment and full audit trail.